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    <loc>https://www.jarrettbato.com/portfolio-1</loc>
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      <image:title>Shippo Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shippo Case Study</image:title>
      <image:caption>Field research participant 1</image:caption>
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      <image:title>Shippo Case Study - Make it stand out</image:title>
      <image:caption>High volume customer stratification by workflow</image:caption>
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      <image:title>Shippo Case Study</image:title>
      <image:caption>Field research participant 3</image:caption>
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      <image:title>Shippo Case Study</image:title>
      <image:caption>Consolidation and reduction of business flows to one responsive, modular pattern that progressively provides useful details with increased screen real estate</image:caption>
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      <image:title>Shippo Case Study</image:title>
      <image:caption>First-click testing to understand differences of low and high volume shippers.</image:caption>
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      <image:title>Shippo Case Study</image:title>
      <image:caption>Molecule example, constructed with reusable buttons and forms</image:caption>
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      <image:title>Shippo Case Study</image:title>
      <image:caption>Organisms example, taking lower level molecules and arranging them to cover all business flows</image:caption>
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      <image:title>Shippo Case Study - Make it stand out</image:title>
      <image:caption>Updates to accommodate bulk flows to all viewports.</image:caption>
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      <image:title>Shippo Case Study</image:title>
      <image:caption>Specification of breakpoints utilizing the same organisms and molecules to ensure parity of features in all screen sizes</image:caption>
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      <image:title>Amazon Case Studies</image:title>
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      <image:title>Amazon Case Studies - Make it stand out</image:title>
      <image:caption>Payments widgets embedded in primary retail and subscription workflows.</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>67% vs. 31% card usage in US vs. EU</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Pay-by-transfer EU customers</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Pay-by-invoice EU customers</image:caption>
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    <image:image>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Pure app interactions</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Dual-device payment verification</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Personal Card and Token generator</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f809ebb175b94659e0487ab/1619115511924-MFRLUWWYIENK4JNVLAHX/Dual+Device+1.gif</image:loc>
      <image:title>Amazon Case Studies</image:title>
      <image:caption>I iterated and tested a new-to-Amazon polling page, animation and interval for Pay-by-transfer customer to comfortably complete payment on their device while initiating purchases on desktop.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f809ebb175b94659e0487ab/1619116267311-6NCTZF37LBDU2ZKCUBLK/Single+Device+1.gif</image:loc>
      <image:title>Amazon Case Studies</image:title>
      <image:caption>Since the chance for payment failure is increased (compared to credit cards) it was also important to give customers paths to the most successful payment-by-transfer experience, which was mobile. Thus, the final and primary experience was mobile-first, and all error scenarios asked customers to complete payment on the most secure platform, their phone. These experiences were tested across major Polish, Dutch, and Belgium banks to ensure a high bar across banks that had varied mobile experiences.</image:caption>
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      <image:title>Amazon Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Amazon Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Invoice slip and Bank scanning experience</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>German invoice variations</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Swiss manual post-office invoice payment methods</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Existing German (by request only) Physical Invoice</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Pay after concept</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Local competitors consolidating invoices across local online retailers (Klarna)</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>The design of the monthly invoice page includes states of not paid, and paid, with corresponding schedules of in-app notifications alerting them of major events like invoice close, 3 days before invoice due (the amount of time for the slowest payment method - bank transfer - to complete without fees), and the delightful conclusion: paid.</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>The final design of the monthly invoice page needed to be a consolidated page that gave customers confidence of what was purchased, the running total, when it was due, and how to pay.</image:caption>
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      <image:title>Amazon Case Studies - Desktop customers can also replicate a paper-like experience if they print their invoices from the website.</image:title>
      <image:caption>Customers appreciated the clear division of products bought in a month and payment information, which felt to them as flexible and comfortable as the payment method itself. Other invoices lead with the payment information, which customers found pushy.</image:caption>
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      <image:title>Amazon Case Studies</image:title>
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      <image:title>Amazon Case Studies</image:title>
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      <image:title>Amazon Case Studies - Winner of 2018 Payments Hackathon</image:title>
      <image:caption>This was a collaboration with the Alexa Organization, and helped communicate the use case of Alexa needing to verify unique customers from their voice.</image:caption>
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      <image:title>Amazon Case Studies</image:title>
      <image:caption>Here, a customer who didn’t want to use cards can instead store a cash balance in their Amazon account to use for purchases. This balance can be reloaded at an increasing number of physical locations, but found with user research that 80% of the time, the customer will be using one familiar location, so it was important to be able to export the barcode for easy access outside of the shopping app.</image:caption>
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