Product ecosystem design
Led the creation of core interaction and user flows for Real Estate Agents and Brokers to solve fragmented transaction agent workflows, and disconnected brokerage business production tracking.
Product owner: Consolidation, Growth, and Automation
Owned the web channel of label purchase flows. Led the definition of core label purchase flow and routing all stray workflows to a single consistent, scalable workflow for small to medium size e-commerce businesses. Created low fidelity and high fidelity functional prototypes to test mobile and desktop single and bulk label purchases, and to communicate vision to product leadership. Published and maintained a Figma Component Library that encoded workflow standards, responsive behaviors, and re-usable experiences.
Product expansion and 0-1 Products
Led the creation of new purchase flows following the PSD2 European E-commerce mandates. In addition to experimentation of secure but frictionless payments like biometrics and autopopulated MFA, this also led to the definition of credit card payment failure flows, alternative payment methods, backup payment methods, and net-new payment methods (in-store).